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Building an attractive business offer

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Building an attractive business offer

250.00416.67

Béatrice Calo Duret

Coach and formatrice

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Description

Context  

Entrepreneurs, project leaders and self-employed people often find it difficult to identify their ideal target, so their communication lacks impact, and they can feel frustrated, depriving themselves of business opportunities to the point of jeopardizing their business.

Objectives

Enable entrepreneurs to argue like a “3.0 marketer”, to identify their customer targets by taking into account their problems and needs, to define a unique and differentiating service offer, to build their game plan and a presentation and a pitch based on their “pépites de comm”

Results

The entrepreneur has a clear vision of his ideal customer, the advantages and benefits of his unique offering, the value he delivers to his customer, and how he will connect with and impact his ideal customer.

Program sequence

 

TUTORAT START

 

Targets, indicators

 

YOU’RE THE MARKETER!

 

Training, Social learning, tutorat

 

YOUR CLIENT IS LOOKING FOR YOU

 

Training, Social learning, Tutorat

 

MISSION: PROFILING

 

Training, Social learning, tutorat

 

YOUR OFFER IS UNIQUE

 

Training, Social learning, Tutorat

 

GAME PLAN AND COMMUNICATION PITCH

 

Training, Social learning, tutorat

 

CLOSED TUTORING

Self-evaluation, results

 

 

  • E-LEARNING

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Additional information

Formule

Open, Liberter, Premium